Every restaurant has the ongoing goal of increasing profits. Of course, that goal is much easier said than done, especially when so much of a restaurant’s profit needs to go back into the business. That’s why it’s so important for restaurant owners to spend money wisely.
A restaurant upgrade, while costly, can be an excellent way of breathing life back into a restaurant and enticing new customers. If you provide an incredible restaurant experience, your restaurant will become increasingly popular. Customers will tell their friends about it and leave positive reviews, leading to filled-up tables even during usually quiet weekdays!
The question is, how do you ensure a restaurant upgrade isn’t a waste of money? How do you spend money in a way that provides increased profits in the long run? Keep reading to learn how.
Update the Menu
Food is the heart of any restaurant. While people like to go out for meals to socialize and experience a new setting, the main reason is to enjoy some delicious grub – the kind they couldn’t replicate at home. That’s why having a well-thought-out menu to show customers is so important.
When updating the menu, avoid overloading it with too many meals. Instead, create a simple yet enticing menu that showcases the best of your chef’s skills. That way, you can be certain that each dish that leaves the kitchen will be tasty and satisfying.
Shake Up the Seating Plan
An easy way to upgrade the restaurant without spending much cash is why shaking up the seating plan. When doing so, put yourself in the customer’s mind, considering factors like space, comfort, and view. You want everyone who sits down in your restaurant to feel comfortable!
Don’t Forget the Outdoor Space
If you have outdoor space at your restaurant, don’t ignore it! Even a small seated area is enough to entice customers on warm summer evenings. Even just a couple of extra details, like potted plants and outdoor lighting, can help fill those outside tables.
Of course, when creating an outdoor seating area, you must also consider the weather. Even if the temperature is warm at 5 pm, that doesn’t mean it’ll stay mild throughout the evening, so provide shelter and some form of heating. A Carbon Fibre Electric Heater heats the surrounding area in 3 seconds, ensuring customers can warm up without a fuss. Plus, the lighting is gentle enough not to ruin the overall ambiance. Your customers will appreciate being able to comfortably stay outside while finishing their meal or post-dinner cocktail!
Reconsider the Colour Scheme
A fresh lick of paint is an affordable way of creating a brand-new atmosphere in your restaurant. With the right paint color (and decorations), you can update your color scheme to better fit the theme of your restaurant. For example, if you’re a seafood place, you could opt for ocean-like shades such as blues and greens. A unified restaurant theme goes a long way toward the ultimate customer experience.
Upgrading your restaurant can be as small as changing the seating plan, or it can go far as repainting the entire space and sprucing up the outdoor area. Remember – the more enjoyable an experience you provide, the more customers you’ll get, equalling increased profits.